Content Strategy

Mon, Oct 11, 2010

Objective

Use the principals of content strategy to edit the content for your fictitious sites

Agenda

  1. Meet with your group and get all your content together in one document.

  2. Decide as a group who the audiance of your web site is (age, gender, internet saviness, affluence, etc.)

  3. Write a basic mission statement for your site that determines the goal of the site, the emotion you want the audiance to feel when on your site, anything else important to your brand

  4. Proofread all content and make sure it matches your mission statement

Rubric

5Have all of your content in one document
3Have all content match against your mission statement
2Check all spelling and grammar