10 Key Points in Web Design
When most people think of web design, they picture choosing a pretty color scheme or arranging photos on a page. But web design is about more than just aesthetics — it’s how your site works, too. Every time you visit a website, you’re encountering dozens of tiny decisions that help make the experience smooth and intuitive. For example, when you visit your local coffee shop’s website, you may notice that the menu is easy to read and the order button stands out. Or, when you go to a gym’s website, you may see that class schedules are front and center and signup forms are simple. These aren’t random choices—they’re carefully thought-out design choices that guide you exactly where you need to go.
As the internet has evolved, so too has web design. Once a complicated art requiring expert coding knowledge, modern page builders have turned web design into an intuitive visual craft. Using these tools, designers can now create stunning layouts simply by moving elements around, without writing any code at all. This has made building websites accessible to professionals and amateurs alike, with the power once reserved for elite developers now in the hands of everyone.
In order to design a website that meets users’ expectations and objectives, it’s important to understand the different factors that influence user experience (UX) and user interfaces (UI). In this article, we’ll explore 10 key points web designers should consider when creating their web interfaces.
1. Balance text and visual content
Web design is about more than just creating beautiful images. It’s about balancing the amount of text and visual content on a web page to ensure it is easy to read. In order to achieve this, designers must use typography that is easy on the eye and keep the content organized with appropriate spacing.
2. Use grid systems to arrange the content on a page
Grid systems are an essential tool for web designers, as they allow them to easily organize and structure content on a webpage. This is particularly helpful for creating navigational elements like menus and breadcrumbs, as well as form fields. Using a grid system allows designers to create designs that are both responsive and consistent across platforms.
3. Apply visual arts fundamentals
Web design uses many of the same artistic principles as other mediums, such as drawing and painting. For this reason, it’s important for web designers to have a solid understanding of the basic art principles that can be applied to their work. This includes things like using lines to create structure and balance, contrasting colors to add emphasis, and using white space to draw attention to certain areas of the page.
4. Use hierarchy and clear naming conventions
UI design is about more than just making pages look good; it’s also about ensuring that users can find what they need quickly and easily. One way to do this is by applying design patterns that prioritize and hide content, as well as utilizing naming conventions for menu items and form elements.