What Is Web Design?
Web design is a field of computer science that creates and builds websites, applications and other digital products. It’s an in-demand, career-focused field that offers creative freedom and the chance to solve real-world business problems.
Websites are the touchpoint between a company and its customers, so it’s important to make them user-friendly and visually appealing. Web designers use a variety of software tools to build, test and deploy digital products. They must be familiar with user interface (UI) design best practices and mobile-first strategies in order to create sites that are both functional and engaging for users.
The web is constantly evolving, and it’s essential for web designers to stay up-to-date on the latest trends and technologies. A well-rounded web designer is proficient in front-end and back-end development, content management systems, responsive design and UX/UI best practices. They also understand how web analytics can be used to improve the performance and user experience of a website.
One of the main goals of contemporary web design is to balance visuals with concise, user-friendly text. The days of a “wall of text” are long gone; instead, website visitors appreciate the opportunity to browse and explore without feeling overwhelmed by an overabundance of information. White space helps text stand out, making it easier to read and digest. It also provides a more relaxing experience for site visitors, which can lead to higher engagement rates and a better conversion rate.
Another essential aspect of modern web design is organization. According to Krug’s first law of usability, the most valuable elements on a page should be self-explanatory and obvious. This includes establishing consistent conceptual structures, screen layouts and relationships, as well as maintaining a coherent presentation of data. Additionally, it’s a good practice to avoid opening links in new windows, as this can cause frustration and confusion for users who want to remain in control of their browsers and return to sites they’ve already visited.
Lastly, it’s important to use contrast effectively. By using color, shape and weight to emphasize certain components of a website, designers can convey important messages with stark utility. For example, Miracle Noodle’s website uses a blocky style to embody the restaurant’s quirky and creative personality; it communicates this message with clarity and authenticity.
While 2025 may be seeing a revival of brutalism principles, the current iteration is more sophisticated than its predecessors. Brutalism appeals to brands seeking differentiation in a crowded digital landscape by providing a more raw, honest approach to presentation that feels both authentic and paradoxically modern. Additionally, many designers are embracing simplicity and minimalism to deliver a more purposeful, refined form of movement that’s both thoughtful and intentional. This is a trend that’s likely to continue as more and more businesses demand websites that are both beautiful and functional.