What Is Web Design?
Web design is a multifaceted craft that involves two distinct elements: visuals and functionality. Skilled designers are able to balance these two aspects in a way that creates both an appealing aesthetic and a smooth user experience. This delicate tightrope can be especially difficult when it comes to navigating scope creep—when the goals of a project continually grow or evolve beyond what was originally intended. A skilled designer can navigate this issue by staying on target and balancing expectations throughout the process.
With a long history and a vast landscape, web design encompasses many concepts that come together to create successful websites. From determining the correct size for text and imagery to creating compelling navigational tools, there are numerous considerations that must be made when crafting a website.
When done well, web design benefits both businesses and their users. A well-crafted site provides an optimal reading and visual experience across all devices and environments, while also reflecting a brand’s image and identity. As the world becomes increasingly digital, web design will continue to shape how we interact with one another and how brands present themselves online.
What Is Web Design?
When most people think of web design, they picture choosing fonts and arranging photos. But a closer look at any website reveals dozens of tiny decisions that impact how a site is used. Take a restaurant’s website, for example: easy-to-read menus, prominent ordering buttons, and clear contact forms make it easier for customers to get in touch.
While some of these decisions may seem minor, they all play a huge role in the success of a website. Without them, websites would be impossible to use. Websites that don’t meet these basic needs will frustrate visitors and drive them away, while those that do will delight and inform them.
Developing a great website begins with research. Studying competitor sites can give you a sense of industry standards, as well as show you where you can stand out. Pay attention to things like how information is organized, whether or not a site is mobile-friendly, and how quickly the pages load.
A good website is essential for a business to grow and compete in the digital marketplace. Without it, potential customers will simply turn to your competitors. A poor website, however, will drive visitors away forever. Websites that hide their hours, don’t provide accurate pricing information, or have confusing navigation will send visitors running. Conversely, websites that are perfectly tailored to their users’ needs will help them achieve their business goals.
Creating a website that works is challenging, but modern tools make it easier than ever to build an effective website with minimal coding knowledge. For example, WordPress has bridged the gap between professional developers charging premium rates and small business owners who want a functional website they can update themselves. With a visual builder, premade layouts, and AI-powered tools, it’s never been easier to bring your vision to life. Start building your website today.