What Does it Take to Be a Web Designer?

web design

Web design involves the creation of websites that are aesthetically pleasing, aligned with the client’s brand and user-friendly across all devices. Getting it right can be tricky, but when you work with a professional web designer you can trust them to deliver the perfect result every time.

While the field of web design includes a wide variety of skills, most professionals in this arena will focus on two main areas: appearance and layout. Appearance covers everything from fonts and colors to imagery and logos, while layout refers to how information is arranged on the page. Web designers will also use a wide array of software tools to get the job done, including programming languages like HTML and CSS.

The most important aspect of any website is its content, but the way it’s presented is equally as critical. A great website has a clear structure that allows visitors to find what they need easily. This is accomplished through the use of navigational elements like headers, sidebars and breadcrumbs. It’s also important to create a visual hierarchy so that the most important items are displayed first, followed by secondary content.

A good web designer will be well-versed in the latest in user experience best practices. This means keeping up with usability guidelines and ensuring that their designs are accessible to users with disabilities. For instance, using underlines instead of colored text for hyperlinks can help ensure that people with colorblindness are able to identify links. It’s also important to use a font size that’s easy to read on all devices, including mobile.

Spacing is another key element of web design that’s often overlooked. Creating a harmonious balance between text, photos and other graphic elements is essential to the overall look of any site. It’s also important to maintain consistent spacing between elements to avoid an overstimulating effect that can detract from the user’s experience.

Many people wonder, “what does it take to be a web designer?” While a bachelor’s degree in a field such as art or design can definitely help, many web designers choose not to pursue a traditional four-year college degree. Instead, they may opt for coding bootcamps or online courses to build the technical skills necessary to succeed in this field.

A successful web design requires a blend of creativity, technical knowledge and the ability to meet the needs of a diverse range of clients. Whether you’re designing for a small business or an enterprise-level company, knowing the latest trends in web design will allow you to create a website that’s both on-brand and engaging for your target audience. The bottom line is that your website should be a tool that drives traffic, builds trust and ultimately converts into sales. The best way to do that is by working with a professional web designer who can bring your vision to life. Contact us today to learn more about how we can help your company succeed with a custom-designed website.