What Is Web Design?

A website needs to be attractive, functional and user-friendly. Good web design can help your site rank higher on search engines and keep visitors coming back. Web design combines elements of graphic, UX and UI design to create a cohesive user experience on each page of a website or app. Web designers use design software tools to create wireframes, prototypes, and templates.

A good web designer should have a thorough understanding of user interface (UI) design principles like visual hierarchy, balance, movement and white space. They should also be familiar with industry standards like Cascading Style Sheets (CSS) and HyperText Markup Language (HTML) so they can build and style web pages.

The web is a dynamic medium that requires fast load times and responsiveness. Web developers should always test their websites and apps on multiple devices to ensure that pages load quickly. They also need to pay attention to the mobile web and how different browsers handle coding styles.

While modern web designs are often criticized for their approach of guiding users with visually appealing 1-2-3-done steps or large buttons with visual effects, these types of guidelines actually work from a design perspective to increase usability and make a website more user friendly. However, web designers should be careful not to go overboard with these types of elements because too much animation can confuse users or even detract from a website’s credibility.

Most of the time, when people visit a website, they’re looking for something specific. They usually glance at the homepage and click on the first link that catches their interest or vaguely resembles what they’re searching for. If the new page doesn’t meet their expectations, they’ll probably just hit the back button and try another one.

In this sense, the main job of a web designer is to understand the needs and wants of their clients. This way, they can design the right homepage for their target audience and make sure it’s easy for them to navigate through each of the site’s pages.

The final product of a web designer’s work should be a cohesive composition that tells a consistent story throughout the site. Unity is achieved through the proper arrangement of visual elements and the balance of colors, textures, shapes and lines. It’s also important to include the appropriate amount of white space to avoid making a website feel cramped or busy.

Web design can be a challenging career choice because it’s an industry that is constantly introducing new technologies, software, hardware and solutions. To be a successful web designer, you must be able to adapt to these changes and implement them into your designs and code.

To become a web designer, you don’t necessarily need to have a bachelor’s degree in design or even in any subject. Many web designers found that a more practical route to get the skills they need is by attending coding bootcamps or taking online courses. They also learn by doing, working with their own personal projects and learning from the mentorship of experienced colleagues in their field.