What Is Web Design?

Web design is the creative process of developing a website that involves a number of different aspects, including layout, user interface and more. The goal of web design is to create a unique and engaging online experience that tells your brand’s story while making it easy for visitors to find the information they need.

Unlike graphic design, which is static, web design can be interactive and uses various processes to bring your vision to life. It also requires an understanding of how a site will perform and function across a variety of devices and browsers.

A key component of web design is the use of color. Whether it’s a solid or textured background, or an accent color used to highlight important content or calls to action, your website’s color scheme can set the tone for the entire experience. Choosing colors that complement each other and match your branding will help reinforce your identity and make it clear to visitors what your company stands for.

Another aspect of web design is the use of white space. Often overlooked, this element helps balance and give visual elements room to breathe. It’s also a way to add subtle depth to a page without adding extra weight that could cause visitors to feel overwhelmed or confused.

The directional guideline, or navigation menu, is a critical component of any website. Using visually appealing 1-2-3-done-steps and large buttons that clearly state the next steps for users can help your visitors move through a site quickly and confidently. While they are often criticized for being overly-simplistic, these types of features can be an effective way to engage and guide your visitors.

Similar to a color scheme, your choice of fonts can be used to influence the way that written content is perceived by your audience. A well-chosen font can pair with your logo, suit your aesthetic style and communicate your message in a way that’s both readable and on brand. Adding accent and secondary fonts throughout your site can further strengthen and direct the way that visitors read your written content.

In a world that is constantly changing, it’s important for your website to stay current. Regularly updating your site with fresh content, new imagery or even just a few tweaks can keep your site relevant and improve your visitor’s overall experience. It’s also a good idea to review your site’s performance periodically to ensure that it’s functioning as it should be and that all of the components are up-to-date.