What Makes Up Web Design?
As more of our lives happen on screen, businesses are turning to web design to connect with consumers. Whether you’re a coding novice or a design pro, understanding what makes up web design will help you create sites that keep people coming back.
A good web designer understands how to create visually appealing layouts using images, color, and typography. They also know how to build a website using templates and templating services that make it easier to get started without writing a single line of code.
Web designers are more concerned with what users see on their computer screens or mobile devices than the mechanics that make it all work underneath. Because of this, they often use coding languages like HTML and CSS to build their designs. This way, they can change the structure of a page or add specific style features without disrupting the look and feel of the content.
Before flat design became popular, many websites and apps were full of 3D design effects and skeuomorphism—the concept of making objects and interfaces look as real as possible. However, this trend is not as popular now that more emphasis is placed on usability and a clean, simple look.
Color is a critical component of any design, and web design is no exception. A web designer must be able to choose colors that compliment each other and evoke the right emotions for a specific purpose. This involves knowing about complementary colors, contrasting colors, and the color wheel. It’s also important to understand how textures can add dimension to a website and the impact they can have on the user experience.
The layout of a website is just as important as its visual elements. A good layout makes it easy for visitors to find what they’re looking for and navigate the site. This is accomplished through the use of grids, which compartmentalize a page and make it easier to read by improving things like typography and spacing. It’s also important to be aware of visual hierarchy, which is the process of determining which aesthetic elements should stand out on a page using size, color, and other factors.
When it comes to building websites, a good web designer must be familiar with coding languages like HTML and CSS. These are the foundations that allow for the creation of truly customizable and interactive experiences on the web. A good web designer is also familiar with the latest trends in web design, such as responsive layouts that adjust to different screen sizes.
A great web design also includes well-written, eye-catching copy that helps convert prospects into customers. This is especially important for e-commerce sites that rely on a visitor’s purchase decision to generate revenue. Finally, a good web design includes spiffy, well-designed forms that make it easy for visitors to contact you or sign up for your newsletter. By getting these details right, you can ensure that every interaction with your website is a positive one.