Why Web Design Is Important to Conversions
The aesthetics of a website have the power to make or break a brand’s credibility, and research shows that people often judge a company within a matter of seconds. Having a well-designed website is incredibly important to the success of your business, so it should be designed with conversions in mind from the beginning. Web designers work on the appearance and layout of a site, ensuring it is easy to use, aesthetically pleasing and fits with your brand’s visual identity.
Web design can be broken down into different areas, including graphic design, user interface design, and authoring, which includes writing markup. Each area has its own skills and requirements, and many individuals will specialise in one or more of these aspects. Web designers use design programs to create visual elements and layouts, while also having a strong understanding of UI/UX principles and best practices. They are also familiar with programming and web-building tools like HTML, Cascading Style Sheets (CSS) and JavaScript.
There are many benefits to having a good web design, but one of the most important is that it can help you convert visitors into leads and customers. Your website is often the first impression potential customers have of your business, so it’s crucial that it is welcoming and clear. Good web design is also helpful in building brand recognition, reducing bounce rates and increasing time spent on the site.
Using a heat mapping tool can give you a visual representation of where people are naturally drawn to on your website, and can guide future design decisions. It is also helpful to ask yourself if the design is aligned with your brand’s visual identity, and whether there are any elements that may be distracting or confusing for users.
A great web design will balance symmetrically and asymmetrically, and have good contrast between colours. The overall feel should be clean and inviting, and should have a clear call to action on each page. Depending on your target audience and the goals of your website, this could include “Place an order,” “Buy now,” or even just “Contact us.”
The most successful websites are those that have been designed with conversions in mind. They are simple, efficient and easy to navigate, and offer a consistent experience across all devices. They also have a clear brand identity and voice, and are visually appealing.
Web design is constantly evolving to keep up with new technology, and the industry is becoming increasingly mobile-focused. With the growth of 3G and LTE internet connections, more and more people are browsing websites on their phones, so it’s important that your website is optimised for mobile use. You can achieve this by using responsive design, which automatically adjusts the content of your site to suit the device it is being viewed on. Having a responsive website is also beneficial from an SEO perspective, as it means your site is being indexed correctly by search engines. For more information on how to develop a responsive website, check out our blog on the subject.